what Herradura global campaign refresh
where & when Draftfcb Chicago, 2012
why & how Herradura Tequila wanted to tweak their existing campaign to further elevate the brand. Our strategy was to position the brand as a symbol of status with substance — to become the tequila of the self-made man — with the added challenge of skirting the needs of both the U.S. and Mexican markets.
sr. art director Anne Baker
creative director Suzanna Bierwirth
copywriters Mike Schneberg, Quanah Humphreys, Gregorio Urbina
photographer Martin Wonnacott